 Style! Practice Magazine
Most practice marketing information is so – shall we say – “normal” that it is downright expected and boring! “Everyone” has a yellow pages display, a practice brochure, and business card! And for marketing purposes, they are just about all the same!
Toss any pile of Yellow Page display ads in a shredder and you can just about tape the pieces back together in any order and no one would notice the difference. Everyone is gentle and caring, practices in a convenient location, and has the latest and greatest!
It’s true that this might be a little overstated. But in today’s business world cluttered with a million messages and only a few ways of saying them, dentists have a particularly hard time trying to stand out in the proverbial “sea of sameness”. In an industry regulated by “sameness”, how does a dentist stand apart and differentiate themselves? How can you take the “normal” (as well as anything you excel at) and make it into something special – and quite unlike anyone else?
Consider this…
What would be the impact of going to your local grocery store or bookstore and seeing a magazine cover on the magazine rack with your picture on it - along with headlines of a feature story about your dental practice? How would the presence of this powerful marketing message influence the choices of the many prospective patients in your community looking for a good dentist? How might it affect the treatment choices of your existing patients?
The “3rd-party endorsement” and “social proof” of a magazine marketing format should not be underestimated. It is a powerful way to create instant credibility and convey information about your practice to the public in ways that no other dentists around you are doing.
Thanks to the ADA and our beloved insurance companies, the public automatically assumes that all dentists have the same education and credentials and are the same. Because of this it is very difficult for dentists to professionally differentiate themselves on the public stage. To be successful, differentiation must be achieved with help using specific marketing strategies.
This is obviously the essence of any successful marketing campaign. The end objective is to somehow convince the public that you are the best qualified and most trusted solution for their problems, so that the choice is not made on matters of price or convenience alone. The dentists who are the best at packaging and presenting themselves either directly and/or through their patient base, are the ones who enjoy this immense strategic advantage.
DREAMarketing®’s mission is to create affordable marketing products and strategies that powerfully differentiate and set dental practices apart.
When you choose to set your practice apart and differentiate yourself with the polished image of a “Style” Practice Magazine, you create a magnetic attraction that draws prospective patients toward you and validates their decisions to choose you above all other choices.
Your existing patients will also not only have their decisions confirmed about you, they will enjoy talking about you to their friends and co-workers and take pride in sharing your magazine with them.
The sophistication and high production costs of practice magazines generally prohibit many dentists from considering using this unique marketing approach. However, the unique approach which DREAMarketing® takes toward the creation and fulfillment of practice magazines, now place it within reach of any dentist wanting to employ this powerful differentiation marketing strategy.
While higher price high-end choices still exist, economies of scale and production design enable DREAMarketing® to produce your practice magazine in the most economical way possible, passing the savings along to you.
Costs are kept low by asking the user to help design their own magazine by choosing from pre-designed layout templates and pre-written copy, and by submitting their own office photographs. This is readily accomplished online with user-friendly magazine-assembly resources.
Geographic exclusivity is offered, but is often not necessary since most practice magazines are utilized within a given practice or within a limited geographical area.
All this means that dentists who use DREAMarketing®’s “Style” Practice Magazines enjoy important savings which place a practice magazine within reach of any dentist desiring this unique way to differentiate their practice.
DREAMarketing® NOTE: The Practice “Style” Magazine is currently in production. Please check back later for details of this product announcement and release.
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